Privacy Policy – U.S.

April 2023

Your privacy is important to SimplyTest. We want you to know what information we collect, use, disclose, transfer, and store, so we invite you to take a moment to read through our privacy practices and Contact Us if you have any questions.

This Privacy Policy applies to personal information collected on our website (the “Website”), through our Website, the services offered through our Website (the “Services”), and anywhere else this Privacy Policy is posted. Although there are links from the Website to other websites, such as the websites of our partners or sponsors, this Privacy Policy applies only to this Website and not to websites operated by others.

If you reside in or are located in the European Economic Area (“EEA”), the United Kingdom (“UK”), Canada, or anywhere else other than in the United States, our Website and Services are not directed to you and not intended for your use. If we learn we have collected or received personal information from a non-U.S. resident, we will delete that information.

Children Under the Age of 16

Neither the Website nor our Services are directed to or intended for persons under 16 years of age unless such person has obtained the consent of such person’s parent or guardian. We do not knowingly collect, sell, or share personal information from persons under 16. If you are under 16, do not use or provide any information on this Website or through any of its features, register on the Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use.

If we receive any information from a visitor under the age of 16 without the consent of the visitor’s parent or guardian, we will delete all information about that visitor from our system as quickly as possible. If you believe we might have any information from or about a child under 16, please contact us using the information provided in the Contact Us section.

If you are under the age of 16 and would like to use our Website and Services, have your parent or guardian contact us using the information provided in the Contact Us section so that we may obtain the affirmative consent of your parent or guardian to the collection and use of your personal information as set out herein.

California residents under 16 years of age may have additional rights regarding the collection and sale of their personal information. Please see Your California Privacy Rights for more information.

This Website Privacy Policy

This Policy applies to information we collect:

  • On this Website;
  • In email, text, and other electronic messages;
  • Through our digital properties and Services; and
  • When you interact with our advertising and applications on third-party websites and services if those applications or advertising include links to this Website.

This Policy does not apply to information collected by:

  • Us offline or through any other means, including on any other website operated by SimplyTest or any third party; or
  • Any third party (including our affiliates, partners, and sponsors), including through any application or content that may link to or be accessible from or through the Website.

By using the Website, you agree to us collecting, using, storing, disclosing, and otherwise processing your personal information in accordance with this Privacy Policy. If you do not consent to the collection, use, storage, disclosure, or other processing of your personal information as described in this Policy, you should discontinue using our Website and not affirmatively provide your personal information. This Policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes. Please check the Policy periodically for updates.

What Categories of Personal Information Does SimplyTest Collect?

Personal information is data that identifies, relates to, describes, references, is reasonably capable of being associated with, is linked, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device.

Personal Information Collected Directly From You

If you are a licensed medical provider who is registered to or applied to use our Portal, available on the Website, we may collect the following personal information directly from you:

  • Name
  • Email address
  • Phone number
  • Postal address
  • Employer information
  • Geographic information

If you are not a licensed medical provider who is registered to or applied to use our Portal, we do not collect this personal information, unless you may voluntarily provide it when contacting us.

Personal Information Collected Indirectly from You

We may automatically collect and store certain types of information about your equipment, browsing actions, and patterns, as well as your use of the Website, such as through the use of “cookies,” pixels, and other tracking technologies.

Examples of the types of personal information we may collect automatically include:

  • Device location;
  • Browser type;
  • Browsing history;
  • Details about website activity, including pages visited, files or content viewed, time spent viewing content, how you got to the website, and download information;
  • Products or services considered or purchasing or consuming tendencies on other websites;
  • Information about whether you engaged with SimplyTest’s brand on social media platforms, such as LinkedIn and Twitter, as applicable;
  • Employer information;
  • Geographic location;
  • Information about what categories of websites you have browsed outside of SimplyTest’s Website.

If you are a licensed medical provider who is registered to or applied to use our Portal, we may also collect indirectly from you:

  • IP address of the device you are using; and
  • Whether SimplyTest has previous contact or relationships with you.

We do not collect biometric information or sensory data on the Website. We do not collect non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. § 1232g, 34 C.F.R. Part 99)).

If you provide any personal information about another individual to us, you are responsible for making sure that you have the authority to do so and to allow us to use their personal information in accordance with this Policy.

You are responsible for ensuring the accuracy of personal information you provide to us. Inaccurate information may affect your ability to use the Services, including the information you receive when using the Services and our ability to contact you. While you are not required to provide the personal information that we request, if you chose not to do so, we may not be able to provide you with our Services or respond to questions you may have.

Sources of Personal Information Collected

We may collect personal information in the following ways:

  • Directly from you when you provide it to us;
  • When you visit our site or download information from our site;
  • When you contact us;
  • When you participate in an online survey;
  • Automatically as you navigate through the Website, including usage details, IP addresses, and information collected through cookies or other tracking technologies;
  • From third parties, for example, our service providers;
  • If you interact with our Website by sharing on a social media platform;
  • Account or other login credentials, if you are a licensed medical provider who is registered to or applied to use our Portal.

Examples of the types of information we may receive from other sources are:

  • Personal information, such as your name, personal and professional mailing address, email and phone number;
  • Profile information, comments, and similar information provided to or on social networks and other forums that connect to us;
  • Interests, demographic data, and purchasing behavior;
  • Information collected from you offline or through other channels. For example:
    • Information you provide when attending an event or other in-person function;
    • Information you provide over the phone with us.

Some of the information we collect may, when combined with other information, be personal information that could be used to identify you. Such information is treated as personal information.

Purposes of Collecting Personal Information

We collect your personal information for the following purposes, as applicable:

  • To respond to your inquiries and provide support;
  • To present our Website and its contents to you;
  • To provide you with information or services that you request from us, such as email alerts and updates;
  • To keep you posted on SimplyTest’s latest announcements and upcoming events;
  • To provide you with information about us, our Services, information, and marketing about products or services in which you may be interested, and our business activities;
  • To comply with any applicable COVID-19 tracing efforts;
  • For customer service and customer support purposes;
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection activities;
  • To facilitate payment or delivery of services requested;
  • To help prevent transactional fraud;
  • To provide you with support and respond to your inquiries, such as to investigate and address your concerns, and monitor and improve our responses;
  • Speed up your searches;
  • To create, maintain, customize, and help secure your account with us;
  • To provide, personalize, measure, and improve your experience with our Website and to deliver content, product, and service offerings;
  • To enable us to display advertisements;
  • Estimate our audience size and usage patterns;
  • To help maintain and improve the safety, security, and integrity of our Website and Services;
  • Recognize you when you return to our Website so that we can return you to where you were on the Website;
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Website or Services is among the assets to be transferred;
  • For testing, research, analysis, and product development, such as to develop and improve our Website, Services, databases, other technology assets, and other offerings;
  • To respond to law enforcement requests as required by applicable law, court order, or governmental regulation;
  • To support our general business operations;
  • To notify you about changes to our Website or Services;
  • As described to you when collecting your personal information;
  • To fulfill any other purpose for which you provide it;
  • For any other purpose with your consent.

From time to time, we may use your personal information to send important notices, such as communications about our terms, conditions, and policies. Because this information is important to your interaction with SimplyTest, you may not opt out of receiving these communications.

To Whom Personal Information is Sold or Shared

We do not sell or share your personal information for monetary consideration.

We may sell (if considered a sale under applicable state privacy laws) or share your personal information by disclosing it to a third party for a business purpose. We make these disclosures under written contracts that describe the purposes, require the recipient to keep the personal information confidential and prohibit using the disclosed information for any purpose except performing the contract.

We may sell (if considered a sale under applicable state privacy laws) or share the personal information we collect with third parties including:

  • To our affiliates (such as companies that we own, that own us, or companies that share common ownership with us);
  • To consultants, service providers, and other third parties that perform services on our behalf, such as data management and storage providers, marketers and advertisers, analytics and research companies, professional advisors, and social media partners, including LinkedIn and Instagram;
  • To law enforcement agencies, regulators, and courts in response to a court order, subpoena, regulatory requirements, or similar legal process, to report any activities we reasonably believe to be unlawful, or as otherwise required by law;
  • To combat fraud or criminal activity, and to protect our rights, users, and business partners, or as part of legal proceedings affecting SimplyTest;
  • To another entity in connection with a merger, transfer of data assets, reorganization, divestiture, financing, dissolution, or similar corporate event involving all or part of our business;
  • To enforce or apply our agreements, including for billing and collection purposes;
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of our company, our customers, or others;
  • Where it is necessary to respond to a public health emergency, or in an emergency, to protect the safety of your health and property;
  • To a reasonable extent, for purposes of carrying out news reporting and media monitoring for public interests;
  • For any other purpose disclosed by us when you provide the information;
  • Otherwise with your consent.

Sale, Sharing, and Disclosure of Personal Information in the Preceding 12 Months

We have not sold or shared your personal information for monetary consideration in the preceding 12 months.

In the preceding twelve (12) months, we have sold (if considered a sale under applicable state privacy laws), shared, and/or disclosed for a business purpose the following categories of personal information to the categories of third parties indicated in the chart below:

Category of Personal Information Third Parties with Which We Have Shared in the Past 12 Months
Identifiers – (e.g. Name, alias, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers) Affiliates, Service Providers, Business Partners, Social Media
Customer Records Information — (e.g. Name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit or debit card number, other financial information, medical information, health insurance information) Affiliates, Service Providers, Business Partners, Social Media
Characteristics of Protected Classifications Under federal or applicable state law — (e.g. Race, religion, sexual orientation, ethnic origin, religious or philosophical beliefs, union membership, gender identity, gender expression, age) N/A
Commercial Information — (e.g. Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies) Affiliates, Service Providers, Business Partners, Social Media
Biometric or Genetic Data — (e.g. Hair color, eye color, fingerprints, height, retina scans, facial recognition, voice, and other biometric data) N/A
Internet or Other Electronic Network Activity — (e.g. Browsing history, search history, and information regarding a consumer’s interaction with an Internet website, application, or advertisement) Affiliates, Service Providers, Business Partners, Social Media
Geolocation Data – (e.g., city) Affiliates, Service Providers, Business Partners, Social Media
Audio, electronic, visual, thermal, olfactory, or similar information N/A
Professional or employment-related information Affiliates, Service Providers, Business Partners, Social Media
Non-public education information — (e.g. Information that is not “publicly available personally identifiable information” as defined in the California Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, 34 C.F.R. Part 99)) N/A
Inferences — Inferences that could be used to create a profile reflecting a consumer’s: Preferences, Characteristics, Psychological trends,

·       Predispositions, Behavior, Attitudes, Intelligence, Abilities, Aptitudes

Log-In, Account, or Financial Card Number, in combination with required Access Code N/A

We have not sold or shared your personal information for monetary consideration in the preceding 12 months.

In the preceding twelve (12) months, we have sold (if considered a sale under applicable state privacy laws), shared, and/or disclosed for a business purpose the following categories of personal information to the categories of third parties indicated in the chart below:

“Service Providers, Business Partners, and Social Media” include Data Analytics, Hosting Services, Ad Network, Sales and Marketing Tool, and Social Networks.

We sell (if considered a sale under applicable state privacy laws), share, and/or disclose this personal information for the same purposes set out in Purpose of Collecting Personal Information.

Sensitive Personal Information

We do not sell or share your Sensitive Personal Information for monetary consideration.

We may sell (if considered a sale under applicable state privacy laws) or share your Sensitive Personal Information reflecting geographic location and website activity of searches and interests in health or medical areas, to the extent this may be considered Sensitive Personal Information. We do not sell or share Sensitive Personal Information reflecting race or ethnicity; religion; citizenship; genetic data; biometric data used to identify a person; personal information of children; union membership; SSN; DL or passport number; financial account with password or security code; and contents of mail, email or texts (unless a business is the intended email recipient).

You have a right to opt-out of the sale or sharing of Sensitive Personal Information, see To Exercise Your Right to Opt-Out.

Cookies and Similar Technologies

We may use cookies, pixel tags, local storage, and other technologies to automatically collect information through the Website. These technologies allow us to understand who has interacted with us and also help us to operate our Website and Services more efficiently. These technologies also help us deliver online advertising to you.

  • Cookies. Cookies are small data files created by web browsers and downloaded onto your computer or other devices when you access a website. Cookies help make your browsing experience with our Website more personal. Different cookies serve different purposes, such as recognizing your devices, storing information about your preferences, identifying the geographic area of a user, tracking browsing habits and preferences to deliver personalized advertising, recalling information entered on forms, login pages, or other features of the Website. This helps us understand how the Website is being used and is used to generally improve your browsing experience on the Website.

expire once you close your web browser. Persistent Cookies stay on your computer or mobile device until you delete them. For information on cookies that SimplyTest uses, please see our Cookie Policy.

  • Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded in the Website that collects information about users’ engagement on the site. The use of a pixel allows us to record, for example, that a user has visited a particular web page.
  • Tracking/Marketing/Advertising Cookies.

Tracking/Marketing/Advertising cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers. These are persistent cookies and usually originate with third parties. You can opt-out of almost all of these cookies by updating your preferences on

  • Analytics Cookies. Google Analytics and Google Ads collect information regarding visitor behavior and visitor demographics for our Website. For more information on how Google uses your information, please see Google’s Privacy Policy and Google’s Advertising Policy.
  • Social Media Cookies. Social media cookies are stored on your computer browser to help you log into your social media accounts faster. Social media companies may recognize you and collect information about your visit to our Website, and they may set a cookie or employ other tracking technologies. Your interactions with those features are governed by the privacy policies of those companies.

Categories of Cookies

There are different ways to classify cookies, including based on when they expire or whether they are managed by us or a third party.

Type of Cookie Description


First-Party Cookies are those that may be managed by SimplyTest and originate from our Website.


Third-Party Cookies originate with service providers or business partners providing services on or through our Website, and can be used by these third parties to recognize your device when it visits other websites. Third-Party Cookies may also be used for other purposes, such as analytics, advertising, and social media features.


These cookies are necessary for the Website to function and cannot be switched off in our systems. Strictly necessary cookies are typically set in response to actions or services that you request, such as setting your privacy preferences, logging in, filling out a form, or putting items in a shopping basket. Strictly necessary cookies can also be used to manage sessions on load-balanced servers or to ensure user requests are routed consistently to the correct server.

You can set your browser to block these cookies or to alert you about these cookies, but some parts of the Website will not work if you select such settings.



Performance cookies are sometimes called analytics cookies. These cookies count visits and traffic sources so the performance of our Website can be measured and improved, including determining whether a user is new or returning, distinguishing users from one another, and calculating new and returning visitor statistics. These cookies help us to know which pages are the most and least popular on the Website and to see how visitors move around the Website. For example, we use Google Analytics to help us understand how frequently the same people revisit the Website, how the Website is found (from advertising or referring websites), and which pages are most frequently viewed. All information collected through these performance cookies is aggregated and anonymous. This information is combined with data from a large number of other users to create an overall picture of Website use, and is not identified individually or personally and is not linked to any other information we store about you.

Your Choices in Relation to Tracking and Online Advertising

Users can visit Ad Settings ( for more information about its settings.

To opt-out of interest-based advertising from advertisers and third parties that participate in certain self-regulatory programs, please visit the Network Advertising Initiative and the Digital Advertising Alliance. Opt-outs are generally device and browser specific, meaning that you will need to opt-out on each device and browser you use. Please note, even if you opt-out of interest-based advertising, you will continue to receive ads, but they will not be targeted to your interests. Users of mobile applications may opt-out of receiving targeted advertising in mobile apps through participating members of the Digital Advertising Alliance by installing the AppChoice mobile app and selecting the user’s choices.

Promotional Offers from SIMPLYTEST

If you do not wish to have your email address or other contact information used by SimplyTest to promote our products or services, you can opt-out by Contact Us. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt-out does not apply to information provided to SimplyTest as a result of a contractual relationship you may have with us.

Targeted Advertising

If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt-out by Contact Us.

Residents of certain states, such as California, Colorado, Connecticut, Iowa, Nevada, Utah, and Virginia may have additional personal information rights and choices. Please see Your State Privacy Policy for more information.

Accessing and Correcting Your Information

If you are a licensed medical provider who is registered to or applied to use our Portal, you can review and change your personal information by logging into the Website and visiting your account profile page.

You may also Contact Us to request access to, correct, obtain, or delete any personal information that you have provided to us. In some instances, we cannot delete all your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement, cause the information to be incorrect, or the request is otherwise subject to a legal exception.

Please see Your State Privacy Rights for more information.

Your State Privacy Rights

State consumer privacy laws may provide their residents with certain rights regarding the use of their personal information. To learn more about California residents’ privacy rights, see <> and <>.

Colorado, Connecticut, Iowa, Utah, and Virginia may, as applicable, provide their residents with rights to:

  • Confirm whether we are processing your personal information (Colorado, Connecticut, Iowa, Utah, Virginia);
  • Access your personal information (Colorado, Connecticut, Iowa, Utah, Virginia);
  • Delete your personal information. However, this right may be limited by a statutory obligation to maintain your personal information, where it is needed as part of a transaction with the Company, or where it is needed to fulfill the terms of a contract; see also Right to Delete in Your California Privacy Rights (Colorado, Connecticut, Iowa, Utah, Virginia);
  • Obtain your personal information in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance. Some states’ privacy laws may limit the number of times per year that you are allowed to exercise this right (Colorado, Connecticut, Iowa, Utah, Virginia);
  • Opt-out of the processing of your personal information, or authorize another person to opt-out on your behalf, for targeted advertising, or the sale of personal information. SimplyTest does not engage in profiling (Colorado, Connecticut, Iowa (opt-out of sales), Utah, Virginia);
  • Correct your personal information (Colorado, Connecticut, Virginia);
  • Not to be discriminated against for exercising any of your state privacy rights (Colorado, Connecticut, Iowa, Utah, Virginia);
  • Appeal our refusal to honor your exercise of these rights within a reasonable time (Colorado, Connecticut, Iowa, Utah, Virginia).

If you choose to exercise any of your state privacy rights, we will not retaliate by:

  • Denying you services or decreasing the availability of services;
  • Charging you higher prices or rates for services or imposing penalties;
  • Providing you with a different level or quality of services; or
  • Suggesting that you may receive a different price or rate for services or a different level or quality of services.

However, we may offer you certain financial incentives permitted by law that can result in different prices, rates, or quality levels. Any legally-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time. We do not currently provide any such incentives.

SimplyTest does not process your personal information for profiling in furtherance of decisions that produce legal or similarly significant effects.

The parents or guardians of residents of Virginia, and the parents or guardians of Colorado residents under the age of thirteen (13), may exercise the above rights on behalf of the resident. However, our Website is not intended for user under 16 years of age.

If you are a resident of the above states, you may exercise your privacy rights by following the procedures set forth in Exercising Your Privacy Rights, To Exercise Your Right to Opt-Out, and Appeal Process.

Your Nevada Privacy Rights

Nevada provides its residents with a limited right to opt-out of certain personal information sales, including personal information such as your first and last name, postal address, email address, telephone number, SSN, an identifier that allows you to be contacted either physically or online, or any other information about you that, in combination with an identifier, makes the information personally identifiable. Nevada residents who wish to exercise this sale opt-out right may submit a request by using the information provided in the Contact Us section below. However, please know we do not currently sell data triggering that statute’s opt-out requirements.

Your California Privacy Rights

To the extent provided for by law and subject to applicable exemptions, you have the following rights in relation to the personal information about you that we have collected:

Right to Access: You have the right to access and request disclosure of the personal information listed concerning your Right to Know.

Right to Correct: You have the right to request that we correct inaccurate personal information. In considering this request, we take into account the nature of the personal information and the purposes of the processing of the personal information. We will use commercially reasonable efforts to correct the inaccurate personal information you have requested.

Right to Delete: You have the right to request that we delete your personal information. Subject to certain exceptions, we will endeavor to delete your personal information and direct any service provider to delete your personal information. Once we receive your request and confirm your identity (see Exercising Your Privacy Rights), we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

  • Complete the transaction for which we collected the personal information, provide a service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you;
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities;
  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law;
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement if you previously provided informed consent;
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us;
  • Comply with a legal obligation;
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

We will delete or de-identify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action. We do not provide these deletion rights for business-to-business (B2B) personal information unless otherwise required to do so by applicable law.

If you would like to exercise your right to deletion, you can call, email, or write us as set out in the Contact Us section.

Right to Know Personal Information Shared and To Whom: For the prior 12 months, you have the right to request disclosure of:

  • The categories of personal information that we collected about you;
  • The categories of personal information that we sold or shared about you;
  • The categories of third parties to whom the personal information was sold or shared, by category of personal information for each category of third parties to whom the personal information was sold or shared; and
  • The categories of personal information that we disclosed about you for a business purpose and the categories of persons to whom it was disclosed for a business purpose.

You may make up to two (2) requests to know within a 12-month period. If you would like to exercise your rights, you can call, email, or write us as set out in the Contact Us section.

Right to Data Portability: You have the right to have your data ported to a new service provider.

Right to Opt-Out: You have the right to direct us not to sell or share your personal information (see To Exercise Your Right to Opt-Out).

Right to Opt-In: If you are between the ages of 13 and 16 years of age, you have the right to opt-in, or to have a parent or guardian opt-in on your behalf, to the selling and sharing of your personal information. Please Contact Us to opt-in.

If you have exercised your right to opt-out of the sharing of your Personal Information, you have the right to opt-in to the sharing of your personal information, please Contact Us.

Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising any of the rights described above. In response to your exercising these rights, we will not:

  • Deny your services;
  • Charge you higher prices or rates for services because of exercising your consumer rights; to your data, including through granting discounts or other benefits, or imposing penalties;
  • Provide you with a different level or quality of services; or
  • Suggest that you may receive a different price or rate for services or a different level or quality of services.

However, we may offer you certain financial incentives permitted by law that can result in different prices, rates, or quality levels. Any legally-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time. We do not currently provide any such incentives.

California “Shine the Light”

In addition to the rights described above, California’s “Shine the Light” law permits California residents to request certain information regarding our disclosure, if any, of certain categories of personal information to third parties for their direct marketing purposes during the immediately preceding calendar year. To make such a request, please contact us as set out in the Contact Us section, Attn: California Shine the Light Inquiry. This request may be made no more than once per calendar year.

Exercising Your Privacy Rights

Verification: Only you, or someone legally authorized to act on your behalf, may make a request to exercise your privacy rights. We will need to verify your identity before processing your request. In order to verify your identity, we will generally either require you to login to your account or we must be able to match certain information you provide us to the information we maintain about you. Your request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative of such person; and
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

Certain requests may require us to obtain additional personal information from you. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use the personal information provided in the request to verify the requestor’s identity or authority to make the request.

Method: To exercise any of your state privacy rights, please email or write to us as provided in the Contact Us section below.

To Exercise Your Right to Opt-Out

You can opt-out of the sharing of your personal information or you can limit the use of your Sensitive Personal Information by emailing us at

You may also exercise your opt-out rights by managing your preferences, as set out in the Cookie Policy. Please note that there are some categories of personal information that are required and that may not be subject to the opt-out rights, such as personal information needed to complete a transaction you requested. This is disclosed further in the Your State Privacy Rights section.

Colorado and Connecticut Residents:
As of July 1, 2023, if you are a resident of Colorado or Connecticut, you can opt-out of the processing or use of your personal information for targeted advertising by emailing us at or by contacting us via the information in the Contact Us section of this Privacy Policy.

Opting-Out of Non-Essential Email or Text Communications

If you do not wish to receive email or text communications from us, you may opt-out of receiving such communications by emailing or writing to us as provided in the Contact Us section below. You may also reply to the email or text in question and request that you receive no further correspondence from us. You may follow this same procedure to change or update the information you have previously provided to us.

Your election not to receive promotional and marketing correspondence from us will not (a) preclude us from corresponding with you, by email, text, or otherwise, regarding your existing or past relationship with us, nor (b) preclude us, including our employees, contractors, agents and other representatives, from accessing and viewing your personal information while maintaining and improving the Website.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing prior to the expiration of the original 45 days.

We will deliver our written response electronically to the email address we have on file for you, regardless of the email address from which you submitted the request.

Any disclosures we provide will only cover the twelve- (12) month period preceding our receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Requests Submitted by Authorized Agents

In certain circumstances, you are permitted to use an authorized agent, as that term is defined by applicable state privacy law (“Authorized Agent”) to submit requests on your behalf where you provide sufficient evidence that the requestor is an authorized agent with written permission to act on your behalf and you successfully verify your own identity with us. An Authorized Agent can make a request on the subject consumer’s behalf by:

  • For data privacy rights requests: (1) providing a valid power of attorney under the laws of the subject individual’s state of residence; or (2) providing sufficient evidence to show that the subject consumer has (i) provided the Authorized Agent signed permission to act on their behalf, (ii) verified their own identity directly with us, and (iii) directly confirmed with us that they have provided the Authorized Agent permission to submit the request on their behalf; and
  • For requests to opt-out: submitting a signed permission demonstrating that the Authorized Agent has been authorized by the subject consumer to act on their behalf.

Appeal Process

If we refuse to take action upon your request to exercise any of your state privacy rights, you may appeal our decision within a reasonable period after you receive notice of our decision. To initiate an appeal, please contact us using the information in the Contact Us section and inform us that you would like to appeal our decision. Within forty-five (45) days after we receive your appeal, we will inform you of any action taken or not taken in response to your appeal, and we will provide you with a written explanation of the reasons in support of our response.

If your appeal is denied, we will also provide you with an online mechanism, if available, or other methods through which you may contact your state attorney general to submit a complaint, should you wish to do so.

“Do-Not-Track” Signals

Some web browsers may transmit “do-not-track” signals to Website with which the user communicates. The Website does not monitor or identify “do not track signals,” and such signals will not impact the operation of this Website. If you wish to ensure that you are not being tracked while you use the Website, please see the Your Choices in Relation to Tracking and Online Advertising.

Protection and Retention of Personal Information

SimplyTest takes the security of your personal information very seriously. SimplyTest protects your personal information both during transit and storage using industry-standard encryption and limits access to your personal information as appropriate. When you use some SimplyTest services or applications or post on an SimplyTest forum or social networking service, the personal information and content you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to share or submit in these instances. SimplyTest will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

We protect the personal information we may collect from the Website by using industry-standard security precautions against loss and unauthorized access, destruction, use, modification, or disclosure of that information. We comply with the security safeguards detailed in our computer security policies and procedures and routinely monitor that compliance.

You also share certain responsibilities to ensure the safety and security of your information. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. If you have an account with us and have reason to believe your password has been obtained by a third party without your consent, please reset your password in your account settings and/or the device(s) you use to access the Website. You may also contact us immediately through the contact information in the Contact Us section to inform us of this issue.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on the Website.

SimplyTest may retain your personal information for as long as it is required for a legitimate business purpose, to comply with its statutory obligations, to perform ongoing due diligence processes, and/or to assert or defend against legal claims.

International Transfers of Data

The information you provide due to your use of the Website may be transferred or accessed by entities outside of the U.S. as described in this Privacy Policy. As stated elsewhere in this Privacy Policy, the Website is not intended or designed for use by residents outside of the U.S.

Changes to Our Privacy Policy

We may revise this Privacy Policy from time to time as we add new features or as laws change that may affect our Website or Services. If we make material changes to this Privacy Policy, we will post a new version number at the beginning of this Privacy Policy, including the date (year and month) the Policy was last revised. You are responsible for periodically visiting our Website and this Privacy Policy to check for any changes.

Data Privacy Questions

If you have any questions or concerns about SimplyTest’s Privacy Policy or data processing or if you would like to make a complaint about a possible breach of local privacy laws, please Contact Us.

Contact Information

If you have any questions, concerns, or comments about this Privacy Policy, or to exercise any of your state privacy rights, you may contact us at:

Attn: Webmaster
800 Hudson Way
Huntsville, AL 35806
Phone: 1-877-467-5925